Walkthroughs and product tours are both classic onboarding strategies, so it’s easy to conflate the two terms. App walkthroughs bring users directly to these value-laden features, and then educate users on how to use them to get results. ![]() This helps retain new users immediately, but the singular focus on the aha moment sidelines other valuable features. Most onboarding processes focus on driving users to their “ aha moment,” that moment when users finally understand how a product can positively impact their lives. Users only stick with products if they quickly understand their value. If you built a P2P payment app like Venmo, you might design a walkthrough that focuses on how to connect the app to the user’s bank account, or how to make and receive payments. Walkthroughs use UI patterns like tooltips and modal windows to give users a better sense of how to engage with critical components of an app. What is an app walkthrough?Īn app walkthrough (sometimes called a “product walkthrough”) serves as a new user’s in-depth, interactive guide to a product. We’ve provided you with an app walkthrough…well, walkthrough to help you optimize your UX, boost retention, and drive product growth. Not sure what an app walkthrough is, does, or looks like? Not to worry. ![]() They foster the good kinds of usage habits in new users that lead to increased retention. App walkthroughs meet users at the start of their journey through your product and help them unearth valuable features hidden beneath the surface. Users learn by doing, but they need a kernel of awareness to get started. Ridiculous? Sure! But so is handing your product off to a new user without offering guidance on how to use it. You believe the man’s promise about its great potential- however, you don’t know how to use it to change your life for the better. You’re left holding what looks like the botched result of a child’s first welding attempt with no concept of what it is or how to use it. “Now it’s your turn!”īefore you can register what’s happening, the man is gone. “Use this-it made me rich beyond my wildest dreams!” he promises. ![]() As you leave your favorite spot for late-afternoon grub, a man runs up to you and hands you a strange contraption made of metal, rubber bands, and what appears to be melted crayons.
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